PROJECT BREAKDOWN
This is the branding I created for Escape Tours. Their prior logo had been in use for almost 20 years, and was beginning to look it's age, having used a very dated font. In addition to updating that, I added the e-shaped contrail emanating from the jumbo jet as a part of the overall travel theme. This e-shape plane combo would also be used on the corporate website as a prominent design element on the home page, and be duplicated in the design of logos for Escape Tours subsidiaries as well, to maintain uniform identity across their various corporate properties.
SOFTWARE
Adobe Photoshop
Adobe Illustrator