ESCAPE TOURS

CANCUN BROCHURE

The purpose of this brochure was to promote Escape Tours' destination services. It would outline all the package options the company could secure in a particular locale.

We produced a series of these each year, and I was in charge of maintaining a consistent design framework and branding. Our Marketing Department would secure pricing contracts with various hotel and tour campanies locally, and then forward pricing and amenities changes on to my Graphics Department to integrate both into our color brochures, corporate web site, newspaper advertisements, and our weekly broadcast faxes to our national travel agency partners.

I selected the relevant images from Escape Tours' in-house stock photo library in combination with any images supplied by the hotel properties, and tasked my Graphics Assistant to accomplish any image retouching or alteration needed, and incorporated them into the design template. Once completed, I was also responsible for approving the final bluelines, and maintaining our corporate relationship with our local commercial print supplier.